Dapper Boi is a gender-neutral clothing brand that sells unique designs in a wide range of sizes. The company caters to those who want to wear more inclusive clothes. Being part of this community themselves, Vicky and Charisse Pasche recently appeared on Shark Tank but didn’t get a deal. As of 2023, Dapper Boi is worth an estimated $3 million.
About the Founders
Victoria and Charisse Pasche are an LGBTQ couple from San Diego. Vicky is a mass media communication graduate from SUNY Plattsburgh, and Charisse has an MA in business psychology from the University of the Rockies.
Before starting a clothing line, Vicky promoted casinos, spending about a decade of her life in the industry. On the other hand, Charisse has over 20 years sales experience and also became an adjunct instructor at Ashford University.
Founding the Company
The power couple got tired of stores that didn’t meet their needs. They wanted to create a brand that appears masculine while also accommodating a woman’s body type. With this, Vicky and Charisse designed the Androgynous Jeans.
They signed up for Kickstarter, and the entrepreneurs raised more than $26,000. Dapper Boi went public in 2015. After their early success, the founders decided to make more androgynous wardrobe items. Within four years they hit $1 million in lifetime sales.
Getting on Shark Tank
Although they faced a lot of issues at the start, the duo persevered. The Pasches lived in a smaller house to fund their startup and continued to raise money through crowdfunding. In 2020, they raised over $282,000 on StartEngine from 564 investors at a $6 million valuation.
In the early years, they followed a unique business model and released items in limited drops with customers pre-ordering at discounted prices. This helped them manage their production capacity. In 2020, Dapper Boi made $1 million in annual revenue.
The founders needed to find a new source of funding. Victoria and Charisse applied for Shark Tank in early 2022 and got through the show’s grueling application process. The couple went into the tank with their eye on Daymond John as the ideal partner.
After Shark Tank
After the episode aired, Dapper Boi got a positive reaction from viewers online and praised their mission. Appearing on national television is a huge step forward for the brand and might struggle to fulfill orders over the next two weeks. The clothing brand launched their app today (Friday 15th).
The company has already built a strong fanbase on social media and 71% of customers make repeat orders. Attracting repeat orders will play a crucial role in their future success because it lowers their cost to acquire customers. Currently, Dapper Boi only sells direct to consumers through their website DapperBoi.com.
They are interested in exploring retail but this depends if retail is ready for them. Not many stores sell gender-neutral clothes but this could change in 2023. Their Facebook page has a 4.3 star rating from 196 votes. These numbers will likely increase along with their revenue. Dapper Boi’s valuation now stands at $3 million.