When it comes to buying or investing in businesses that will provide steady income, there are plenty of flashy advisors working glamorous hustles. It’s easy to fall for the hype, but in many instances these “opportunities” are full of hidden bear traps.
Codie Sanchez takes a different approach. She’s made her name – and the fortune that now goes with it – recommending unglamorous businesses like trailer parks, laundromats, etc., which makes her one of the most unique voices in the entrepreneurial world. As of 2024, Codie Sanchez has a net worth of $15 million.
Early Days
The 37-year old hails from Arizona, and she’s quick to emphasize that she came from a middle-class family that emphasized basic education about finance.
Codie started her career working as what she calls a “conflict” reporter, covering issues like human trafficking, drug smuggling and border-related issues for the Arizona Republic. Her talent was obvious early on as Sanchez won a Robert F. Kennedy journalism award, and got a grant from the Howard Buffett Foundation.
Finance Career
From there, she took a hard right into the world of finance, working for the likes of Vanguard, Goldman Sachs and State Street.
Her turn wasn’t completely to the right, though. Sanchez became the head of Latin-American investments for First Trust, and served as a partner at Entourage Effect Capital, which was a heavy investor in the growing cannabis industry.
Sanchez picked up plenty of savvy investment tips, of course, but Codie was also aware she was getting burned out working long hours. As a result she began investing in what she called “boring businesses,” with an emphasis on positive cash flow, and that turned out to be her sweet spot.
Net Worth
It was probably only a matter of time before Sanchez ended up founding her own company, which appropriately enough was called Unconventional Acquisition. She designed the firm to be an “educational provider” that helps the people learn how to buy small businesses.
Sanchez founded “Contrarian Thinking”, a media company that discusses these investments and trends while providing what she calls a “how-to playbook on ways to cash flow.” Sharing the strategies she used to build a $15 million fortune. Codie currently sells a business buying course for $2,000 and community membership for $10,000! Despite the price tag, she claims to have a $50 million portfolio of “boring” businesses, so she can back up everything.
The female entrepreneur also invests in other companies. According to Crunchbase, she has made 14 investments in companies such Hone Health, Basket, beehiiv and SkyFi.
Personal Life
Sanchez has taken a slightly whimsical approach to her personal life, too, referring to her divorce as one of the most expensive decisions she’s ever made that came with a cost of $2.4 million.
She’s married to her husband, Daniel, who is a Navy SEAL. He recently left the country to serve an 8-month deployment, but the marriage appears to be happy, stable and prosperous, and they certainly do look to have a bright future together.
