When it comes to buying or investing in businesses that will provide ongoing income, there are plenty of flashy advisors working glamorous hustles. It’s easy to fall for the hype, but in many instances these “opportunities” are full of hidden bear traps.
Codie Sanchez takes a different approach. She’s made her name – and the fortune that now goes with it – recommending unglamorous businesses like trailer parks, laundromats, etc., which makes her one of the most unique voices in the entrepreneurial investment world. As of 2023, Codie Sanchez has a net worth of $15 million.
Her story is the key to understanding how she became so unique, so let’s trace her path and see what some of the key moments were.
The 35-year old Sanchez hails from Arizona, and she’s quick to emphasize that he came from a middle-class family that emphasized basic education about finance.
She started her career working as what she calls a “conflict” reporter, covering issues like human trafficking, drug smuggling and border-related issues for the Arizona Republic. Her talent was obvious early on – Sanchez won a Robert F. Kennedy journalism award, and got a grant from the Howard Buffett Foundation.
From there, she took a hard right into the world of finance, where she worked for the likes of Vanguard, Goldman Sachs and State Street.
Her turn wasn’t completely to the right, though. Sanchez became the head of Latin-American investments for First Trust, and she served as a partner at Entourage Effect Capital, which was a heavy investor in the growing cannabis industry.
Sanchez picked up plenty of savvy investment tips, of course, but Codie was also aware she was on course for a major side tour into the world of burnout. As a result she began investing in what she called “boring businesses,” with an emphasis on positive cash flow, and that turned out to be her sweet spot.
It was probably only a matter of time before Sanchez ended up founding her own company, which appropriately enough was called Unconventional Acquisition. She designed the firm to be an “educational provider” that helps the people learn how to buy small businesses.
Sanchez also founded “Contrarian Thinking” a newsletter that discusses these investments and trends while providing what she calls a “how-to playbook on ways to cash flow.” Sharing the strategies she used to build a $15 million fortune.
Her following numbers in the thousands, versus the legion of entrepreneurial types who have millions of acolytes, but Sanchez’s people are looking for solid, down-to-earth advice, and she clearly has a knack for that.
Sanchez has taken a slightly whimsical approach to her personal life, too, referring to her divorce as one of the most expensive decisions she’s ever made that came with a cost of $2.4 million.
She’s currently married to her husband, Daniel, who also happens to be a Navy SEAL. He recently left the country to serve an 8-month deployment, but the marriage appears to be happy, stable and prosperous, and they certainly do look to have a bright future together.