At first glance, Bunny Eyez might seem like your everyday pair of reading glasses, but there’s more than meets the eye here. With temples that can be flipped and tilted to your heart’s content, these glasses are the brainchild of two sisters, Jenny Hutt and Stacy Fritz. They appeared on the latest episode of Shark Tank and got a deal with Daymond John. As of 2023, Bunny Eyez is worth an estimated $1.5 million.
Jenny and Stacy’s Background
Growing up as sisters, Jenny and Stacy shared a lot in common, one of which is getting their hair done. This shared passion is what gave them the idea to get into the eyewear space.
Jenny and Stacy were at the salon, fresh from a hair-coloring session and eager to catch up on some magazines. But there was a problem – their regular reading glasses were splattered with hair dye. They recognized that annoying situations like these were too common. The challenge? Neither sister had prior experience running a business.
Jenny, known for her co-hosting gig on “Whatever with Alexis and Jennifer” on the Hallmark Channel, had already begun her journey into broadcasting. In 2010, she spread her wings through launching the “Just Jenny” podcast on SiriusXM.
Founding Bunny Eyez
After that fateful salon visit, the sisters rolled up their sleeves and got to work. The sisters created several prototypes before finally getting the finished product ready by 2017. The brand name is inspired by Jenny and Stacy’s mother, Bunny Koppelman.
To get the business off the ground, the girls brought Andrea Gluck on board, a seasoned eyewear entrepreneur. This team of women had one mission: to popularize the reading glasses that you can tilt and flip.
Celebs like Kristen Bell and Kaley Cuoco have shared their love for the brand and they’ve appeared in media outlets, such as ABC, NBC 4, and The Oprah Magazine.
After Shark Tank
Fresh off their appearance on Shark Tank, Jenny and Stacy are gearing up for an exhilarating ride. The ladies are expecting to see a surge in orders over the next 48 hours.
It’s not unrealistic to think the business could sell at least $50,000 worth of product over the next week. The only challenge will be fulfilling orders and maintaining the sales momentum when the Shark Tank hype fades. The deal with Daymond should close within the next three months.
You order yourself a pair of their stylish glasses for $63 at BunnyEyez.com and through Amazon. Some of the products are already sold out on Amazon which is a sign of things to come. On Amazon, the products are rated at least four stars. There, you can choose not only by glass frames but also by lens types. Negative reviews on Amazon did highlight it’s easy to break one of the arms.
According to Yahoo Finance, the eyewear market is valued at $169.10 billion and is expected to hit $290 billion by 2033. Jenny and Stacy only need to take a small share of this market to make crazy revenue. Also, licensing their product could be a lucrative opportunity.