Developing an online casino from the ground up is time-consuming, and it involves plenty of tasks to be done before you “open”. Luckily, today, technology helps us a lot. There are various tools that can be used for the site to run smoothly, it is easier to obtain licenses, website design is easier today, and there are plenty of payment options to add to your page. But, even though things are a bit simplified, there is still plenty to consider, so let’s start.
Choose a Software Provider
Before you even start creating your site, you need to decide which software provider you wish to use for games. The software will manage your site and it will be a foundation of your entire site helping you with various aspects: marketing, accounts, payment processing, etc. While the software is your foundation, the games you offer will be your face. Essentially, games are the reason why players come to casinos sites and this will determine whether they want to interact with you or not.
In that respect, there are several software and game providers you can choose from:
- NetEnt, Playtech.com, and Micro Gaming – these are the three top providers whose games you will need to attract customers.
- 1ClickGames.com, EveryMatrix.com, and Finnplay.com – they are B2B suppliers and have their own solutions for launching online casinos, including games from third-party developers.
- CasinoWebScripts.com – offers a budget option of cooperation. You get the source code of the software to run your casino and games.
If you have chosen software that works on a B2B model, there is a high chance that you will get a sub-license that will allow you to legally run a gambling business. This can save you a lot of time and money. Also, there are 4 classes of such licenses:
- Lottery and casino using RNG
- Poker, baccarat, bingo, and other “games of skill”
- Sports betting and betting on other significant events
- Game slots
What is more, the legal framework for gambling businesses will differ from country to country. That is why you have to thoroughly research how it works in your country. Also, countries can be divided into several predefined categories:
- Countries governing their markets
- Countries governing their markets and monopoly
- Countries that prohibited gambling
- Countries that do not regulate their market
There are a few most popular gambling jurisdictions, including Malta, Alderney, the United Kingdom, Curacao, Isle of Men, and Gibraltar.
Tools and Modes
First of all, in order to be successful, you will have to consider having a working mobile platform. Mobile compatibility is a must today and players will expect to be able to play games on your site on their phones. Some may explore your site from a desktop to download the software or they will want to play on the phone, so cross-platform compatibility is a must.
Also, you will want to provide as much control over browsing and games to your customers as possible. You can do this through add-ons, and one such add-on is the omnichannel by GiG. Most of all, the omnichannel improves your casino gaming website significantly and it lets players power and control to choose where they play and what they play – you can read more about their omnichannel solution here and consider adding it to your site.
Another useful tool you should have is the one that will provide strong defenses against fraud. There are plenty of options on the market that can spot suspicious operations and you will want to use them to help you protect your site. Security features that you may want are blacklist, fraud control, and system analysis since they are essential in detecting any fishy operations.
After you have figured out those details, you will need to set up payment options. This is important because you need means of accepting funds from players and paying out their prize money. There are two options here – to cooperate with each payment service or use services of providers (aggregators) which can connect dozens of payment gateways under one contract. Also, there are several popular and secure payment options that you can offer on your site:
- Visa and MasterCard
- The Design
After the formalities have been figured out to the smallest detail, you should design your website. Don’t forget, looks do count and you will need a well-designed website that will attract and retain customers. This means that you will need good visual information, superior quality, and something that will make you stand out from the crowd.
However, make sure not to overuse various graphic elements since those can slow down your website, and no one likes waiting too long to start playing their games. Also, make sure that your website is completely safe and secured, so your players can feel safe to use your site and give you their personal information.
There you have it. These are the steps you can take when building your own casino website. Pay attention to the design, get the good games and plenty of them, and make sure the payment options are secured, fast, and easy.