Animated video production is a popular form of marketing. But is it worth the money? Yes! Animated videos are an excellent way to convey information quickly and effectively with animation that draws attention and keeps viewers engaged. As a result, the digital marketing technique has increased over the past few years as more companies see its benefits.
Animated Videos in Marketing are the Hook
There are over 1.93 billion websites online and over 4.7 billion internet users. That’s a lot of competition. You need a hook to grab the attention of your audience, whether it’s on your website or social media profiles. People give more attention to animated characters than actual people and music. Companies are aware of the importance and are adding more animation to reel in more customers and leads. Keep the videos short and share them across all platforms. Don’t limit yourself to your website. Post to Facebook, Instagram, TikTok, and YouTube. One- to two-minute clips can also drive traffic to your website with longer videos that aren’t as easy to share on social media sites like TikTok and Instagram that thrive on short videos that quickly grab viewer’s attention.
Animation is an Excellent Teaching Tool
People of all ages can follow animated instructions or tutorials better than an average person speaking. Branded video content allows you to explain your product or service in a manner that anyone can understand. These animated videos can fit into any sales funnel and are simple to share with press releases and social media sites. You can also forward these small clips through email newsletters, messenger services, such as Facebook and WhatsApp, and text messaging. Once you hook the viewer, it’s easier to get them to complete other tasks, such as follow you on social media, sign up for your emails, and share your content through to their Facebook, Twitter, Instagram, TikTok, and similar platforms’ audience.
Mixing Animation with Live-Motion
Think way back to the early 1990s, and the character John Hammond in the first Jurassic Park is doing the presentation about how the dinosaurs were re-born through technology. Now, fast-forward to today’s much-better technology. You can produce explainer animated videos with a live person to put a face with your brand and an animated character.
Another excellent example, this time going further back to the late 1980s, is Roger Rabbit and Eddie. The combination of animation and live-motion cashed in on animation fans and gave the parents a good laugh. In addition, the duo kept the audience entertained. A short one- to a two-minute animated video can do the same for your brand.
Improve your sales and boost your brand’s awareness with animated videos. However, don’t run out and buy a program, and try to create your own content. Quality animation takes years of education and experience. The best way to get premium animated video is with a professional video production company.