Car customization is a fun hobby for many, but the content creator Alex Choi takes it to a whole new level. His customized exotic rides, unusual taste in vehicle modification, and occasional car stunts have made him famous on YouTube and Instagram. As of 2022, Alex Choi has an estimated net worth of $1 million.
Alex was born on October 25, 1999. He was born in Seoul, South Korea, but he was brought to Los Angeles, California, at a young age. His family is wealthy but very secretive.
Apart from his birth details, not much is known about the life of Choi before he entered social media. It is not known where the young man pursued his education.
Because his parents are rumored to be very affluent, some people speculate that they were the ones who invested money into their son’s decision to make content out of luxury cars.
Choi’s first venture into the business of social media was with his Instagram account. On the social networking site, he began posting material about high-end supercars in 2016. A year later, he dived into making other types of content.
His YouTube channel became active in 2017. From the start, he was set on making car-related videos. And that’s how he slowly but steadily got the attention he craved.
The channel started getting real traction when Alex uploaded the video titled “Lamborghini Launch Control Reaction Compilation.” It remains the most popular video on Choi’s channel today. He currently has 801,000 YouTube subscribers and 1 million Instagram followers.
As Alex Choi grew in popularity, he expanded his luxury car collection, which includes an Audi RS7, a Lamborghini Huracan, a BMW M7, and a McLaren 720s. He currently owns four cars in total, and most of them have received special modifications.
He also gets views by uploading crazy car stunts only daredevils would attempt. His most recent one is a vlog, recording someone else jumping their Tesla Model S. Fortunately, no one was injured when it happened but two cars were damaged on the street.
Apart from making videos, the Korean-born influencer makes money by selling merchandise to his fans. He is known for wearing expensive clothes, but he also sells his own shirts and hoodies.
Net Worth and Earnings
It is estimated that Alex makes around $115,000 to $250,000 per year with YouTube ad revenue. There’s also his undisclosed earnings from his merch, sponsorship deals, and Instagram account.
However, his wealth gets a massive deduction from his car collection, which is high maintenance. The Lamborghini alone costs anywhere between $10,000 to $50,000 per repair. Plus, he has shared that he gets about three speeding tickets a year. Still, his net worth is $1 million.
Alex Choi has yet to make any public statements regarding his love life. However, many speculate that he is in a relationship with Emelia Hartford. She works as a content creator, writer, and actress.
Many believe that the two are dating because they are often seen together. Emilia has appeared in Choi’s videos a number of times. However, neither of them has denied nor confirmed these rumors.