Customizing cars is a fun hobby for many but Alex Choi has taken it to a new level. His unusual taste in modifying vehicles and car stunts have made him famous on YouTube and Instagram. As of 2023, Alex Choi has an estimated net worth of $1 million.
Alex was born on October 25, 1999 in Seoul, South Korea and moved to LA at a young age. He comes from a wealthy family but they prefer to keep a low profile about their wealth. Not much is known about his background prior to hitting the bigtime online.
His father is a money manager and his mother is a financial specialist. Potentially they have invested money into their son’s decision to make luxury car videos.
Choi’s first venture into social media came with Instagram in 2016. He started uploading photos and clips onto the social media site which got him the attention he craved. A year later, he dived into making other types of content.
In 2017, he began actively uploading videos on YouTube and steadily grew his audience. The channel’s first breakthrough came with a video titled “Lamborghini Launch Control Reaction Compilation.” It remains the most popular video on Choi’s channel.
Alex now has 898,000 YouTube subs and over 1.1 million Instagram followers. In recent times, he has slowed down with uploads on YouTube and has only posted two videos in the past 12 months.
As Alex Choi’s popularity grew, he expanded his luxury car collection, which includes an Audi RS7, a Lamborghini Huracan, a BMW M7, and a McLaren 720s. Alex owns four cars in total, and most of them have received special modifications.
He also gets views uploading crazy car stunts only daredevils would attempt. His most memorable one is a vlog, recording someone else jumping their Tesla Model S. Fortunately, no one was injured but two cars on the street were damaged
Net Worth and Earnings
Alex makes an estimated $50,000 per year from YouTube ad revenue. His earnings have dropped heavily significantly in 2023 because he stopped uploading regular videos. Outside of YouTube, Choi makes extra income through selling merch (dontpanicmotorsports.com) and sponsorship deals.
A huge chunk of ad revenue goes towards creating videos, buying cards and repairing them. A Lamborghini alone costs between $10,000 to $50,000 per repair.
Plus, he does get around three speeding tickets every year. Still, his net worth is $1 million. Given his family’s impressive wealth, he stands to inherit a massive fortune in the future!
Alex Choi hasn’t made any public statements regarding his love life. However, many speculate that he is in a relationship with Emelia Hartford. Emelia works as a content creator, writer, and actress.
Many believe that the two are dating because they are often seen together. Emilia has appeared in Choi’s videos a number of times. However, neither of them has denied nor confirmed these rumors.