Customizing cars is a fun hobby for many but content creator Alex Choi has taken it to a new level. His unusual taste in modifying vehicles and occasional car stunts have made him famous on YouTube and Instagram. As of 2023, Alex Choi has an estimated net worth of $1 million.
Alex was born on October 25, 1999 in Seoul, South Korea and moved to LA at a young age. His family is wealthy but likes to keep a low profile and don’t talk about their wealth. Not much is known about his background prior to hitting the bigtime online.
Because his parents are rumored to be affluent, some people speculate that they were the ones who invested money into their son’s decision to make luxury car content.
Choi’s first venture into the business of social media was with his Instagram account. On the social networking site, in 2016 he began posting material about high-end supercars. A year later, he dived into making other types of content.
His YouTube channel became active in 2017. From the start, he was set on making car-related videos. That’s how he slowly but steadily got the attention he craved.
The channel started getting real traction when Alex uploaded the video titled “Lamborghini Launch Control Reaction Compilation.” It remains the most popular video on Choi’s channel today. He currently has 879,000 YouTube subscribers and 1 million Instagram followers.
As Alex Choi grew in popularity, he expanded his luxury car collection, which includes an Audi RS7, a Lamborghini Huracan, a BMW M7, and a McLaren 720s. Alex owns four cars in total, and most of them have received special modifications.
He also gets views by uploading crazy car stunts only daredevils would attempt. His most memorable one is a vlog, recording someone else jumping their Tesla Model S. Fortunately, no one was injured when it happened but two cars on the street were damaged
Apart from making videos, the Korean-born influencer makes money through selling merchandise to his fans. He is known for wearing expensive clothes, but he also sells his own shirts and hoodies.
Net Worth and Earnings
Alex makes an estimated $115,000 to $250,000 per year with YouTube ad revenue. There’s also his undisclosed earnings from his merch, sponsorship deals, and Instagram account.
However, his wealth has taken a small hit from building an impressive car collection. The Lamborghini alone costs anywhere between $10,000 to $50,000 per repair. Plus, he has shared that he gets about three speeding tickets every year. Still, his net worth is $1 million.
Alex Choi has yet to make any public statements regarding his love life. However, many speculate that he is in a relationship with Emelia Hartford. Emelia works as a content creator, writer, and actress.
Many believe that the two are dating because they are often seen together. Emilia has appeared in Choi’s videos a number of times. However, neither of them has denied nor confirmed these rumors.